Google Adwords is the advertising system from Google. If you have a website you may well already be ‘paying per click’ for relevant traffic. But how about the relationship between Google Plus and Google Adwords? Well, this is something you will may well want to explore as well as it could increase your results…

Google Adwords enables an individual or a business to access their target audience through Google Search, YouTube, or through partner channels. In other words, people ‘search’, your advert appears as an option in the Search results. If people find your advert to be appealing, then they click and find themselves at your website (or your Google Plus Page, see below). This in turn costs you for their ‘click’. But how do you know the keywords for which people are searching? Well, this is where the Google Keyword Tool becomes an invaluable resource. What is Google Keyword Tool? As you will see in this video, the Google Keyword Tool allows you to access ‘how many people’ are searching for ‘what’ keywords, ‘where’ in the world and on ‘what’ devices as well. In turn, this will enable you to work out whether there is an audience already available for your keywords, or if you would be better off looking at alternatives.

You will also see the level of competition on each one as well – i.e. how many people are paying to advertise on a keyword. This leads us onto how Google Adwords operates as an auction for keywords i.e. you ‘bid’ on the ones you want. But before we do that, you will need to set up a Google Adwords account, so here is where you can do that: Create a Google Adwords account and this will guide you through the first steps of choosing your country, creating ads, pricing etc. But note that everything in this article can still be read/watched will help you understand it all a lot better. Google Adwords bidding This is the central feature to Google Adwords  – people ‘bid’ an amount on a keyword. This idea is generally known as ‘pay-per-click’ advertising, or PPC. You may think that the highest bid wins e.g. and then they get the highest position in Google Search results, but it is not that simple. As Google is very much founded on the principle of the more relevant results being delivered to the person searching, you will find that ‘click-through-rates’ (CTR) and ‘Quality Scores’ will determine the bid price vs. the position you gain in Google Search. As such, if your ads sit at the top of Google Search because you paid the most, but no one clicks them as they don’t relate to the adverts you’ve written, you may find you don’t stay there for long. Here is a more thorough overview of how this all works together and some tips as well: How does Google Adwords work? The concept of ‘click-through-rate’, or CTR, is one of the main ones you will want to grasp. Putting it simply, if your advert is shown 1000 times, and 25 people click on your ad then you advert has a CTR of 2.5%. If you trial different adverts you may well find certain ones have a higher CTR, and in is possible your cost per click will be reduced. You may like to think of it a little like a sales funnel…